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Sega, Segaaaaaaa by PersonaSama Sega, Segaaaaaaa by PersonaSama
A history of Sega development studios:

So in 1990-98, the Sega development teams were:

Previously from Arcade divisions:
AM1 which made House of the Dead, Golden Axe, Alien Storm, Altered Beast, Dynamite Deka
AM2 which made Virtua Fighter, Outrun, After Burner, Virtua Racing, Space Harrier, Fighting Vipers
AM3 which made Virtual On, Star Wars Arcade, Last Bronx Sega Rally Championship
AM4 which made Daytona USA, Virtua Striker, Spikeout, Manx Superbike
AM5 which made the Sega Rally series, Sega Touring Car, Star Wars Trilogy Arcade, Star Wars Racer Arcade

Previously from Console divisions:
AM6 (Team Andromeda) with Panzer Dragoon
AM7 with Streets of Rage, Sakura Taisen, Phantasy Star, Alex Kidd, Shinobi, Deep Fear
Sonic Team with Nights, BUrning Rangers


Prior to the Dreamcast era, they all split into 2nd parties. Aka the Golden years of 1998-2004:

AM1 > WOW Entertainment with House of the Dead, Sega GT
AM2 > AM2 with Virtua Fighter, Shenmue, etc
AM3 > Hitmaker with Crazy Taxi, Virtua Tennis, Virtual On
AM4 > Amusement Vision with Super Monkey Ball, Planet Harriers, Virtua Striker, F-Zero AX, Ollie King
AM5 > Sega Rosso with Sega Rally, Initial D Arcade, Cosmic Smash, Cardcaptor Sakura: Tomoyo no Video Taisakusan
Team Andromeda > Smilebit with Jet Set Radio, Typing of the Dead, Gun Valkyrie, Panzer Dragoon Orta
AM7 > Overworks with Skies of Arcadia, Shinobi PS2
Sonic Team > Sonic Team with Sonic, PSO, Samba de Amigo, Chu Chu Rocket
AM3+AM5+AM6+AM8 > United Game Artists (UGA) with Space Channel 5 and Rez
Wavemaster, formerly just the producers of all the music for Sega titles, became a developer at this period with Roomania #203, Switch PS2, and New Roomania: Porori Seishun


In 2004-2009, all the separate divisions were reunited into three divisions: Global Entertainment R&D, Amusement Software R&D, and New Entertainment R&D.

Sonic Team, Sonic Team USA, UGA > Global Entertainment R&D with Feel the Magic, Sonic Riders, other Sonic titles, Nights Wii and whatever shovelware they produce
Mobile Contents Development, a new studio with various portable shovelware and Brain Training PSP

Wow Entertainment + Overworks > AM1 (Sega Wow) with House of the Dead 4, Nightshade, Valkyria Chronicles, 7th Dragon, Project ALtered Beast
AM2 > AM2, now Yu Suzuki-less, still makes great titles with Virtua Cop 3, Outrun 2, Virtua Fighter 5, After Burner Climax
Hitmaker + Sega Rosso > AM3 with Virtua Tennis 4, Initial D Stage 4
Family Entertainment R&D, a new studio with Mushiking, Love and Berry, Dinosaur King which makes them basically the king of card sliding arcade games

Amusement Vision > New Entertainment R&D 1 with Yakuza, Super Monkey Ball
New Entertainment R&D 2 (aka AM+ or DigitalRex), a new studio led by Yu Suzuki, with Virtau Striker 4, Sega Race TV, Shenmue Online (cancelled), Psy-Phi (cancelled)
Smilebit > Sports Design R&D with Mario & Sonic at the Olympics, Let's Make a J-League Pro Soccer CLub/Baseball Team

Wavemaster finishes their hands in development with Sonic Battle and Sonic Unleashed, returns to the land of glorious music.


Into 2009 and present:

Global Entertainment R&D + New Entertainment R&D > Consumer R&D so that Yakuza can have their hostess clubs removed next to Sonic the Shithog 5
New Entertainment 2 + AM2 > Sega AM2 again because Yu Suzuki was going on a cancelled rampage without his old colleagues


Thus, the current studios are:
Global Entertainment R&D with Takashi Iizuka making shitty Sonic games + good Puyo Puyo
New Entertainment R&D with Toshihiro Nagoshi with Yakuza
Sports Design R&D with Takayuki Kawagoe making million seller Sonic + Mario at Olympics games
Mobile Contents Development with Kazunari Tsukamoto making god knows what cellphone titles
AM Software R&D 1 with Kazunori Tsuakmoto (same guy?) with House of the Dead 4 wii
AM Software R&D 2 with Hiroshi Kataoka, previously the director of Fighting Vipers, Sonic the Fighters, Fighters Megamix
AM Software R&D 3 with Mie Kumagai, the first ever female studio head at Sega, formerly from Hitmaker. Her former Hitmaker boss Hisao Oguchi is now the current Sega president.
Family Entertainment R&D with Hiroshi Uemura, making awesome card sliding arcade games like LOVE AND BERRY


Curiously enough, Sega has an outsoure studio in China called Sega Studios China. They were involved with Project Altered Beast, Sonic the Hedgehog 2006, Sonic Unleashed, Sega Ages Nights, and most likely the Shenmue Online title. It's unfortunate that most of their titles seem to have tragic endings.

Also, it's interesting to note that there's an internal Sega sound studio called "Sega Digital Sudio," which branched off in the late 90s from the original Sega Sound Team that later turned into Wavemaster. Wikipedia claims that the studio made the music for the Virtua Fighter series, Sonic the Hedgehog series, Nights, Burning Rangers, Skies of Arcadia, and Roommania - which is strange because Roommania was developed by Wavemaster. In any case, the division between Wavemaster and Sega Digital Sudio seem to be in name only, possibly because Wavemaster is its own separate company now handling music for non-videogame related media while Sega Digital Sudio only handles sound for inhouse Sega games.


Also, here is a Sega blue skies reminescence themed podcast I participated in over at Select Button: [link]
Add a Comment:
 
:icondreamcastboy99:
dreamcastboy99 Featured By Owner Jul 28, 2014  Student General Artist
My fave sega characters are Harrier,Shadow,NiGHTS,Ristar,Emerl,and Rouge.
Reply
:iconzeng20:
zeng20 Featured By Owner Apr 11, 2013  Hobbyist Artist
my most favorite sega game is initial d X3
Reply
:icondarthgrave:
DarthGrave Featured By Owner Dec 20, 2010
Yeah, it's awsome how many cool games SEGA made in the 90's while they were still in the console market. Sadly, after SEGA left the console market most of their old games started to lose some of their coolness and unfortually Sonic and Nights were among some of the old games that lost their coolness.

It's sad to see that the once cool SEGA isn't so famous anymore. But their old 90's games will never die.
Reply
:iconopa2:
Opa2 Featured By Owner Aug 9, 2010  Hobbyist
Dude~ like, this is one piece of awesome. All the information avaliable about Sega is resumed here with a simple but yet awesome artwork. I'm faving this as I hope for better times for Sega.
Reply
:iconkewing:
Kewing Featured By Owner Jun 20, 2010  Hobbyist Digital Artist
Now this is what I call a picture with style and personality. I'm kinda surprised you didn't go for Joe's mega drive look, but it's still nice.

Nice job
Reply
:iconpersonasama:
PersonaSama Featured By Owner Jun 20, 2010  Professional Filmographer
Oh, good point. In the podcast I drew this for, we were talking about the PS2 version though.

I should probably draw more Sega mashups.
Reply
:iconkewing:
Kewing Featured By Owner Jun 20, 2010  Hobbyist Digital Artist
Ahh got it.
I'd say go for it ;) There's so many characters/game series that need more love. You already covered some obscure ones, so yeah heheh.
Reply
:iconareliusmars:
areliusmars Featured By Owner Mar 19, 2010
I wish they d remake Astro Warrior, Pit Pot, Space Harrier, Fantazy Zone, and Alex Kidd!! Maybe a bit of Rastan, and ohh the Miracle Warriors, SEGA rules game wise, I think they had impresive ideas, the dreamcast topped the ps2 any day!!! Nice memories!!
Reply
:icondeadlyniterider:
DeadlyNiteRider Featured By Owner Feb 26, 2010
Man, Sega was mind-blowing for a while. Sonic was my favorite in the history of Sega though. Then House of the Dead lol. The Sega Dreamcast brings back good memories.
Reply
:iconpeanutluver:
peanutluver Featured By Owner Feb 25, 2010
heheh its funny how the dreamcast only got popular after they stopped producing them.
Reply
:iconpersonasama:
PersonaSama Featured By Owner Feb 25, 2010  Professional Filmographer
Man, I don't know about you but I was on that Dreamcast since day one. The only guys who didn't know about it were Nintendo fans that were still clinging to the vestiges of their N64 and the PS fans that were too up in their ass about Sony.

It's because everyone else was a fool, basically.
Reply
:iconpeanutluver:
peanutluver Featured By Owner Feb 26, 2010
yeah. i have one. i traded an xbox for it. now i need games. thank you amazon.
Reply
:iconsharkboot:
SharkBoot Featured By Owner Feb 25, 2010  Hobbyist Traditional Artist
Yeah seriously, though back then that was the only console i had next to n64.
Reply
:iconmiracle-worker:
Miracle-Worker Featured By Owner Feb 25, 2010
The description was a great crash course on Sega's studio history. It's shame how bad or ignored most of Sega's franchises are nowadays, I've pretty much given up hope on Shenmue III.
Reply
:icongagaman:
GagaMan Featured By Owner Feb 25, 2010  Hobbyist Filmographer
Awesome art and the description actually explained a lot about Sega's current studios that i was quite confused about after Sammy shuffled and merged all over the place. I miss the days of Hitmaker, WOW, AV etc..
Reply
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